Today's Guest

As consumers, we process images 60 thousand times faster than words. Ross Kimbarovsky started Crowdspring to help small businesses solve their creative challenges. But good design doesn’t have to be expensive. Ross shares his tips on how to get the most from your design projects.

Follow on Social:

Episode Summary

Like a lot of entrepreneurs, I ran headfirst into a problem that turned into an idea for a new business, Crowdspring. The question we asked ourselves is why do we have to pay tens or even hundreds of thousands of dollars for good design work. Including paying in advance only to wait months for a design. 

Regardless of your size of business your branding matters. It is your brand identity that becomes your brand's credibility. As consumers, we process images 60 thousand times faster than words. The best thing small business owners can do is create a strong visual identity that makes them look credible. A good design however does not fix bad service or a poor quality product. 

The biggest mistake small businesses can make is to underinvest in good design. But that doesn’t mean a good design has to be expensive. Underinvesting in design is the difference between a few hundred dollars and fifty dollars. When you underinvest in a design you end up with a visual identity based on templates and clip art. Making your business look like dozens of other businesses out there. Check out our guide on design costs for tips on how to get the most from your design projects. 

A smart business owner knows that small investments can help them grow and under investments holds them back.

Resources Shared

• Crowdspring 
• Complete guide to how much custom design costs 
• Complete guide to building a strong brand identity 
• Complete guide to branding 
• Basecamp 
• Thryv 
  

Listener Reviews