Today's Guest

Gene Marks, one of America’s foremost experts on small business, provides an update on the state of small business in America. From small business closures to PPP loan forgiveness and the technology tools that are helping small businesses adapt to today’s evolving landscape. Plus, Gene shares his insights into what impact the presidential election could have on small businesses.

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Episode Summary

I write weekly about issues concerning small businesses for several publications. The next topic I will be writing about is small business closures. When you hear about retailers, restaurants, fitness centers, and the travel industry there is no doubt they are hurting in 2020. But this is also a big country with 30 million small businesses spread across many verticals. This means there are still a lot of small businesses out there that haven’t been impacted as greatly by the COVID-19 pandemic. 

A key reminder though when you’re looking at numbers is how do they compare to other related measures. The three biggest government agencies that report statistics on small businesses the Chamber of Commerce, the U.S. Census Bureau, and the Small Business Administration (SBA) all report 7 to 9 percent of U.S. small businesses close each year. There are about 30 million small businesses in the U.S. and around 6 million of those businesses have employees outside of the owners. If you take a 7 to 9 percent closure rate of those 6 million employer businesses that would be about five hundred thousand business closures each year. 

The silver lining is when there are economic downturns it also creates opportunities for some businesses to grow or new businesses to start. Businesses have had to learn to adapt to working virtually and leverage technology to run their business. Online sales have increased 28% year over year in 2020, which means businesses have had to pivot from selling products only in-store to selling online as well. 

A lot of people that received PPP loans in the Spring are starting to work out how to get them forgiven because those loans are starting to come due. You need to go back to your lender or bank and fill out the forgiveness application. If your loan is forgiving be mindful of the tax implication, whatever expenses you covered using the PPP funds will not be deductible on your taxes. This means your taxable income this year will be greater than you might normally expect to pay. Make sure to talk to your accountant early so they can help you prepare and know what to expect on your taxes. 

Some of the technology categories that have become mainstream today are virtual meeting platforms, customer relationship management (CRM) applications, cloud-based accounting systems, and office systems in general like project management or HR applications. One of the biggest problems facing businesses though is security so you need to partner with an IT firm to ensure the systems and tools you are using are updated and secure. 

Resources Shared

• Loan Forgiveness
• The Marks Group
• Thryv 
  

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