Today's Guest

Business strategist Kelly Roach transforms overworked entrepreneurs into seven-figure CEOs by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the most powerful online marketing speed and agility strategies of today. Kelly, a former Philadelphia Eagles cheerleader, is also the creator of the Live Launch Method, a best-selling author, a TV personality on ABC, NBC, Fox, and The CW. In this action-packed episode Kelly shares coaching tips small business owners can apply today to be more successful and how she failed her way to success. 

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Episode Summary

The foundational principles we teach were derived from what I learned during a decade working in corporate America. The vast majority of entrepreneurship training available is extremely tactical, such as how to get clients, grow your social media followers, or write a headline people will click on. That has led to a lot of confusion around what it means to build a business, stand up systems, develop people, and establish an infrastructure for growth. We like to say our coaching services are for those entrepreneur athletes that want to build a profitable, sustainable company, and do it the right way from the ground up.

The main problem I see that keeps a business from growing is the owner spends the majority of their time working on unproductive tasks that have little impact on the business. That being the case, we start by creating a CEO schedule that helps the business owner understand where a small business CEO should be spending their time. The realization that happens along the way is centered around time management, delegation, and business impact. There is a difference between being busy verse being productive, specifically what are the profit-producing activities that will move the needle forward.

The role technology plays in a business is to accelerate, amplify, and uplevel the impact of what you do. The problem I see is business owners confuse leveraging technology with replacing the core functions they should be doing in the business. In a sense, they are misusing the technology and then blaming it when the business doesn’t grow as they expected. Technology is only as good as what you put into it and you have to spend time, as you would with a new employee, learning how it works and how to get the most out of it.

We primarily work with clients that are service-based businesses in the one to ten million dollar revenue range. On the consulting side of our business, we have three levels that start with the Unstoppable Entrepreneur, which is a 12-month rapid growth training program that focuses on the front end of a business. The next level is Legacy Builders which is all about systems and infrastructure, now that you have money flowing in the front end of the business you need to build out infrastructure. The final level is Legacy Leaders which is all about duplicating, scaling, and building a winning team.

I wrote a post the other day that said, “Successful people don’t fail less, successful people recover more quickly from failure”. This has been the story of my life, everything in my life that looks like a success came from failure after failure but I chose not to give up. The business model I teach today that has helped thousands of businesses be successful was born out of launch after launch failing and nearly costing me my business. Finally, the business model started to work and pieces started to click, the way I frame it is failure is only final if you allow it to be.

Resources Shared

• Kelly Roach Coaching
• The Live Launch Method by Kelly Roach
• Unstoppable by Kelly Roach
• The Kelly Roach Show Podcast
• Thryv
  

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