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Heeler Wood Care - Chris Burch

Chris Burch • Jan 03, 2020

Today's Guest

A Texas company that builds wood gazebos, decks, fences, and pergolas uses CRM technology to manage appointments, estimates, invoices, and payments.

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Episode Summary

Entrepreneur Lance Whatley started Heeler Wood Care in Dallas, Texas about 10 years ago. The company built its notoriety in wood staining but has since expanded its services into the construction and design of fences, pergolas, decks, gazebos, and more.


Chris Burch handles operations, advertising, and sales for Heeler Wood Care. According to Chris, success in the wood business is all about managing skilled teams of subcontractors. But even with a solid team in place, the real trick is getting found in the first place.


Hear more about how Heeler Wood Care manages their work and their online presence.


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