Today's Guest

Ric Jara is the founder of Identity LA, a digital marketing agency in the greater Los Angeles area. Ric shares that building a brand is really about building relationships. If you don’t understand who you are as a brand then you will have challenges when it comes to marketing and sales.

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Episode Summary

Identity LA is a digital marketing agency that specializes in brand development. We help small businesses become influencers in today’s online market and attract the type of customers they want. Most of our clients find us either through our digital marketing efforts or get referred to us by other clients. 

One of the key aspects of developing your brand is to determine who your ideal client is and then focus your effort on reaching those clients. As an entrepreneur, it is in our nature to try and help everyone but often we will find more success when we stay focused on the clients that best fit our product or service niche. Focusing your efforts there allows you to become known in that space which in turn helps bring in more of your ideal clients. 

We resell many digital services to our clients and Thryv is one of the best platforms we’ve used in a long time. The more I use it, the more value I see behind it. My favorite feature is the client portal which is like a digital business card, I created a custom version and sent it out to my clients and about 75% of them responded. Several clients complimented me on the digital business card and wanted to know more about how I created it. Which was a great segue for me to tell them about Thryv. 

Building a brand is really about building relationships. If you don’t understand who you are as a brand you will have challenges when it comes to your marketing and sales efforts. At the end of the day, the customer might not remember your name but they will remember your brand. 

Resources Shared

• Identity LA
• Thryv Partners
• Thryv
  

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