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A Jacksonville craft brewery uses software to manage client bookings, communications, invoices, and payments for their beer garden.

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Episode Summary

Digital marketing can do more than simply get customers in your door. When used properly, it can bring your existing customers together and transform them into a community of loyal fans.

We sat down with Alex McKeown, owner and founder of Hyperion Brewing Company to hear how she’s using social media, text, and email marketing to engage with her customers and keep them coming back.

Hyperion Brewing Company, a craft brewery in Jacksonville, Florida, is as much a passion project as it is a business for Alex. She started brewing beer in her home back in 2015 and teamed up with a high school friend (who had a real passion for craft beer) to open Hyperion in 2017. Hyperion has become a fan-favorite among the Historic Springfield community for its ever-changing lineup of craft beers, each of which is brewed one barrel (31 gallons) at a time.

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